Some statistics and facts about email use:

Text-based communications are surpassing traditional phone calls or meeting face to face as the most frequent ways of keeping in touch for UK adults. 

Ofcom’s Communications Market Report 2012

Email will continue to be an important part of the marketing mix.
Marketing emails will become more personalized, relevant and targeted based on real-time data.

JOHN BONINI Content Marketing Manager,  iMpACt branding & Design

“You must find ways to make your content stand out by adding graphical interest.”  
Adding visual aids will add impact and  shareworthiness to your emails...

www.swiftpageconnect.com/articles/7-Marketing-Predictions-and-Trends-for-2013

Every company that needs to present itself as a profesional entery.

Zendus is made with SME in mind. Big companies and multinational need more complex and knowlage driven products, but also small and medium companies deserve a accesible and profesional applications for their email design ans managment.

And if you company produce a service or product with a profesional quality you should reflect this in your comunication to your potentional and exissting clients. First impresion happens only once.