Some statistics and facts about email use:
Text-based communications are surpassing traditional phone calls or meeting face to face as the most frequent ways of keeping in touch for UK adults.
Ofcom’s Communications Market Report 2012
Email will continue to be an important part of the marketing mix.
Marketing emails will become more personalized, relevant and targeted based on real-time data.
JOHN BONINI Content Marketing Manager, iMpACt branding & Design
“You must find ways to make your content stand out by adding graphical interest.”
Adding visual aids will add impact and shareworthiness to your emails...